Industrial Design is the art of applied aesthetics to the development of products that intends to create styling that sells without compromising on functionality or suitability for manufacture. The intent is to create and execute design solutions which blend form, usability, ergonomics and engineering with a synthesis of marketing, brand development and sales.
We have both tools and experience to take industrial design projects from concept through ‘A’ – Class surface development to design completion working in a wide range of industries from customer goods and home appliances right up to automotive and marine.
We also have a firm understanding that when beautiful things often need to fulfil a specific function there is a great deal more than just the aesthetic requirement to be met in order that it should perform up to the expected standard. Meeting that challenge is a pursuit that we bring specialised experience to when aiming to design successful products that are at once admirable and marketable objects.